Set Your Sights on an Online Business?
… you just landed in a place where you can get
a Plan, System, and Tools
fit for MMO Survival
What You Need to Survive and
Make Money Online
Whether you’re just starting out or
looking to optimize an existing online business,
we’ll explore four essential components you need
to build, run, and grow your business online.
1. A Plan
Know what you’re building before you start throwing tools at it.
2. A System
Build the infrastructure that lets the thing actually operate.
├──CREATE IT
├── OPERATE IT
├── AUTOMATE IT
└── TRACK AND PROTECT IT
3. The Knowledge
Courses & Community, Resources
Get better, learn faster
— and occasionally get some help from people who know what they’re doing.
4. The Toolstack
Use the right tools for the jobs that actually need doing.
You’ll want to also
Grab this Survival Guide
Inside this free guide, you’ll find
– a compact selection of tools,
– The One-Step Survival Strategy
– and a curated list of resources
Feeling Puzzled?
What Problem Are You Solving?
…It’s a digital jungle out there
With all the catchy hooks, big crooks, and pitch-perfect promises
…figuring out what you actually need to build an online business
can become a business of its own.
But then there’s the way of the Online Survivalist
…and this site?
shares those strategies.
Let’s start with the first piece of the puzzle
1. A BUSINESS PLAN
Behind every successful business is a solid set of plans.
Without it, you will stay stuck in experimental side-hustle mode.
Boring but practical – and prevents business from going belly-up before you get things off the ground.
The best boring thing you can invest time and money in.
The type of plan depends on where in your business you are.
Which type of plan do you need?
Not sure?
Next We Consider
2. AN ONLINE BUSINESS SYSTEM
We want to Build – Monetize – Measure – Grow
So ideally we want to build a system to help us do that.
A system where you
CREATE IT
Choose how your business is going to exist online.
* Website/ blog
* Ecomm Store
* Social Channel
OPERATE IT
Once you’ve built the thing, it needs somewhere to live — and a way to communicate with the people who find it.
- HOSTING
Different hosting approaches suit different businesses. Understand the differences, compare the plans and decide what makes sense for what you’re building. - ESP
Email software isn’t one-size-fits-all. The right choice depends on what you’re selling, who you’re talking to and how you intend to grow. - CRM
See how to connect your business system, customer management and content mill into something you can actually run without losing your mind.
These often appear the same but are not. Often bundled into one package – but whether that’s right for you depends on your business type. Choose wisely, these are permanent sort of things.
AUTOMATE IT
Not everything needs you sitting behind the computer pushing the same button 147 times.
Look at automation where it can genuinely save time:
- Workflow automation
- Publishing Automation
- DM Response Automation
ANALYZE, TRACK AND PROTECT IT
You can’t improve what you can’t see.
And you can’t protect what you don’t know is vulnerable.
Look at:
Analytics
Understand what visitors are doing and where your business is actually performing.
Tracking
Know where clicks, leads and sales are coming from.
Cyber Security
Protect the business you’ve spent all that time building — from the basic stuff through to more serious protection
You will also need the right tools
3. THE DIGITAL TOOLSTACK
Different parts of the production process call for different tools.
Whether you are making a website, digital products or planning campaigns, the right tools can make the job easier.
Creative Assets & Templates
Fill your swipe files. Collect useful assets.
Build a library you can actually reuse.
Planning, ideation and brainstorming
Get ideas out of your head and into
something you can work with, from design to plan to execution.
Social media, Landing pages and Lead capture
Make readers stop scrolling,
and give them reason to let you into their inbox before they bounce.
Video, Voice, and Music
Join the open-house hit parade…
Podcasting & Webinars
Host, coach, demonstrate, answer questions and build the kind of relationship a static sales page can’t.
The stage is yours
… and not least of all
4. THE KNOWLEDGE
TO MAKING MONEY ONLINE
Build Skills: Courses & Communities
Get better, faster, or less alone.
There are thousands of courses online, and a million more promises.
Both come and go.
You don’t need a whole directory for that reason.
We did the leg work to list some of the best.
Compare courses and communities →
or
If something good opens, get notified.
Good deals. Worthwhile discoveries.
No daily dose of digital snake oil.
Get the occasional dispatch from the SIO bunker
featuring useful finds and opportunities worth a closer look.
No spam. We’re survivors, not savages.
To prove it we will send you a Survival Guide – gratis.
What’s Your Next Move?
SIO isn’t trying to be another affiliate marketer shouting product recommendations at people.
It’s the online survivalist’s guide to figuring out what you actually need, without getting fleeced, overwhelmed or buried under a mountain of tools.
The underlying philosophy is
- Think before you buy. Different problems require different solutions.
- Take one useful step at a time. You don’t have to build the entire business today.
- Learn to recognize good advice. Not every course, tool or opportunity deserves your money.